Wednesday, February 2, 2011

Pure London

There’s only a week and a half left until the UK’s biggest buying dates. From 13 – 15 February, Pure London in Olympia and Pure Spirit in Earls Court are bringing more brands, catwalks, seminars and features than ever. With so much on offer, and with free shuttle buses running between the two venues every few minutes, make sure to plan in at least two days to your diary to take it all in.

Registering for your free tickets to attend both shows is quick and easy at – and you’ll save yourself £20 on the door.

Here’s how we recommend starting off the show to make the most of it.

On Day 1, head to Earls Court for Pure Spirit, kicking off your day at the buyers’ survival breakfast. Here you can enjoy a tasty complimentary breakfast of bacon baguettes, pastries, tea and coffee. Plus, catch a glimpse of Olly Murs on stage; pick up a free event guide and bespoke Spirit shopper bag; and take advantage of a number of exclusive offers from media partners RWD and Drapers.

At 11am, experience the Next Generation designers and Best of British brands on the catwalk at Earls Court, before heading to Pure London for midday to see leading trend forecaster, WGSN, translate their exclusive insights into a live catwalk.

Pure is your oyster, and to sum up, there’ll be:

1,100+ brands showing across the two venues

Contemporary and high-end brands exclusive to Pure London including DAY Birger et Mikkelsen, Stefanel, Nougat, Winter Kate, Fenn Wright Manson, Tatty Devine Jewellery, Veja and Bernstock Speirs

Trend-led men's and women's young fashion brands exhibiting at Pure Spirit including Pepe Jeans, Firetrap, Iron Fist, Custo Barcelona, Rare, Mina UK, Desigual and Skunkfunk

22 catwalks – twice as many catwalks as ever before across three stages to bring buyers the best of AW11

40% more seminars than ever – from easy steps to taking your shop onto the web, to advanced ecommerce, trends, range planning, to inspiring shop layouts from around the world

Celebrities and industry leaders – confirmed so far are Mark Heyes from Daybreak (formerly GMTV), Jessica Brown from Drapers, Eric Musgrave from UKFT, Katie Price, Olly Murs and Zandra Rhodes

Stitch – the UK's dedicated menswear and accessories trade show is co-locating with Pure Spirit at Earls Court

For the full event timetable click here

For the list of exhibiting brands click here

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