The Dressing Room was established in 2005 by buyer and retail expert Deryane Tadd, targeting fashion conscious 30 something’s. The Dressing Room has expanded 3 times in 5 years and is constantly evolving. Awarded Best New Business at the Drapers Fashion awards in 2006, The Dressing Room then went on to win Independent Womenswear Retailer of the Year at the Drapers Fashion Awards in 2009. Well respected in the Industry, Deryane has now been asked to join a panel of industry big hitters as a Judge at this Years Prestigious Drapers Awards 2010.Deryane now also writes a regular freelance column for Drapers giving an insight into the world of independent retail and has recently been a key speaker at the UK’s leading Fashion Trade show – Pure London, and will be taking the stage as a Guest Speaker at the upcoming Emap ecommerce conference to give advice and help to fellow retailers.
What the Drapers judges said about The Dressing Room 'Whether the customer is a yummy mummy or a career-driven London commuter, The Dressing Room has the trends and brands to suit a wealth of fashion-conscious 30-somethings.
Deryane Tadd scours the world for the latest must-have collections and labels, and premium denim brands sit alongside specialist short-order brands to ensure a fresh experience for shoppers every week.'