Wednesday, May 26, 2010

Oxgen Boutique London

Oxygen is London’s coolest independent fashion boutique. It is a unique retail concept that has grown from extensive experience of the fashion industry and an intrinsic ability to identify the wardrobe needs of women in the UK.

Devised by two generations of one family, Oxygen is the creation of Helen and Joanna who after many years of cultivating their highly successful fashion led label and successfully supplying to many of our nations biggest high street names, realized there was a space for an accessible yet fashion led store stocking unique, desirable and discreet labels that can be mixed and worn without the need for status or label flashing. The result is Oxygen.

The store opened in March 2009, based on Eastcastle Street in London’s newest Art District, Noho. The street is an up-and-coming gallery destination and having studied art history at University Joanna decided to give an extra dimension to their business by showcasing artists and photographers within the store environment as fashion and art compliment each other naturally. Echo Morgan will be creating unique artwork for the store as the new collections.

The labels selected to be in-store are an intriguing blend of new and up-and-coming designers who are creating a buzz in the industry to established highly desirable insider labels. Big brands and label flashing are a thing of the past and the carefully selected and edited buy reflects this new mood and a highly personal approach to dressing.

Tuesday, May 25, 2010

Angel Jackson ' Shine on You Crazy Diamond'

Launched in 2005 by sister duo Katie and Millie Smith, Angel Jackson is a leading British accessories label that has gone from strength to strength.

Winners of the Topshop New Designers Award, their first collection became renowned for luxury and their underground edgy cool style. Furthermore, the label has just been shortlisted as one of the eight finalists for the prestigious BFC/Vogue designer Fashion Fund 2010.

The aim was to create an international fashion label that produced hand crafted products in ethical working conditions whilst maintaining highly stylish and glamorous accessories. To ensure this, all Angel Jackson products are produced in their own fair-trade workshops in Bali.

Regularly featured in international press, the label is a favourite with glamorous magazines such as Vogue, Muse, Nylon and InStyle. Celebrity followers include Gwen Steffani, Rachel Bilson, Rihanna and Lady Gaga to name a few.

Angel Jackson is stocked in some of the most exclusive boutiques and department stores in the world, including Selfridges, Podium, Intermix and Harvey Nichols HK.

The SS10 collection, “Shine On You Crazy Diamond” is hedonistic, wild, cheeky and glamorous. Luxe snakeskin, frills, bows, mother of pearl, studs and sequins are used to make up an alluring line that is a translation of the ultimate pleasure-seeking party lifestyle.