Jane Davidson is a family run business, founded in 1969 in the Grassmarket area of Edinburgh by Jane Davidson. The boutique is now run by Sarah Murray, her daughter, and is based in a Georgian townhouse in Thistle Street, discreetly located in Edinburgh’s elegant New Town and in the thick of the upmarket shopping area. The store has grown steadily since it opened on the ground floor of its current site and has expanded over 4 floors in the last 15 years. In July 2008 Jane Davidson launched their first transactional website. Unlike online only boutiques, there is a well established store behind the site. All purchases are carefully handpicked, wrapped and sent from the boutique. Same day deliveries are available within the Edinburgh area and, most importantly, the sales team are available within business hours to offer advice and answer queries by phone or email.
The boutique in Thistle Street, Edinburgh, showcases a tempting assortment of international designer brands. Favourites include Diane von Furstenberg, Missoni, Moncler and Armani Collezioni. Brands which perform most successfully instore are those that are ageless, that can be worn by a 17 year old or a 70 year old. Brand exclusives in Scotland include Herve Leger, Jenny Packham, Nicole Miller, Lela Rose and Collette Dinnigan. An impressive selection of denim labels including J Brand, Mih and Joe’s jeans sit alongside more casual brands such as Oakwoodleathers, Goat and Queene & Belle cashmere. Knitwear features strongly on the ground floor, from Cameron Taylor,Madeleine Thompson and Lamberto Losani. On the upper floor Oscar style eveningwear dominates, with brands including Jenny Packham and Collette Dinnigan. New brands for Spring/Summer 2010 include Halston Heritage, Valentino Red and Bruuns Bazaar.
The philosophy behind the store is very much centred around exceptional customer service and a relaxed atmosphere. In winter there is a real fire on the ground floor and on entering the store you will be offered a coffee or a herbal tea. The sales team of nine vary in age from 18 to in their 60’s, each with their own unique style and personality. They will encourage you to try things you would never normally have dreamt of. Customer purchases are all carefully logged so that our clients get the most from their wardrobes each year. Information on career, family and social circles is also stored so that our sales team can avoid offering a similar outfit for the same function. Regular instore events, ranging from trunk shows to jeans fitting weekends, are held monthly. A Christmas runway show is even held for the partners and husbands of clients, to assist in their gift shopping.
Thistle Street Fashions Ltd t/a Jane Davidson
Company Number: SC 226 480
Vat Number: 271 194 854
Registered at 52 Thistle Street Edinburgh EH2 1EN