Lara’s Boutique founded by Lara Casey, started nearly 10 years ago with its first boutique shop opening in Dame Lane, Dublin. This shop Lara planned to open with her mother but sadly she passed away the year before. However Lara still went ahead and launched the shop in her mums honour with her mum’s signature above the door to this day. The shops objective was to fill the gap in the market for quirky, fashionable designer labels and party wear. In 2003 Lara’s Boutique was flourishing and the business premises were doubled to 3,000 sq ft in size so it could cater for its expanding client base. The shop is so unique filled with chandeliers, candles and immense charm. Lara became the place to be seen to buy clothes. Every model, TV presenter and celebrity in Ireland graced Lara’s doors.
In 2005 just two years later and with over 10,000 customers Lara opened a second shop in her home town of Terenure, Dublin offering even more exclusive, high-end womenswear. She secured the exclusivity rights for the leading American brand Jovani in Ireland and this bought occasion wear to another dimension. Lara also at this time secured a regular slot styling on Irelands No 1 TV Station RTE on The Café show. This led her to work in the celebrity styling industry and one of her first jobs was styling top Irish boyband Boyzone for their first music video they recorded. This also meant customers would come from far and wide for Lara’s expert styling advice and they appreciated the passion she showed whilst picking outfits for her customers.
With Lara’s creative vision and instinctive buying skills she saw an opportunity to expand her business over the water and in 2008 she opened a shop in the chic Chiswick High Street, London. Bringing the Lara Love over the water this business has also gone from strength to strength and this year Lara launched her own fashion label Lara Couture which is a collection of 100 breathtaking occasion wear dresses with a very much red carpet look. Lara has worked on the designs for this collection for years and since the launch this autumn she has seen amazing press coverage in OK!, London Metro and She Magazine.
In the Spring of 2011 Lara is set to launch her brand new online e-boutique – www.larasfashion.com which will mean customers from all over the world will be able to buy Lara’s Couture range as well as other brands. Over the years Lara’s Boutique shops have evolved and expanded to become one of the most successful, independent luxury boutique retailers and now boasts a customer base of over 20,000. She has secured a prestigious and loyal customer base over the years due to her teams excellent customer service skills, friendliness and styling service that they offer. Lara’s Boutique has welcomed many celebrities to its shops including Katie Price, Michelle Heaton, Alesha Dixon, Claudine Keane, Una Healey, Michelle Keegan and Kim Marsh offering styling advice along the way. With over 15 years fashion industry experience it is no surprise that Lara has been so successful in making her boutique shops so unique and sought after.