Thursday, December 16, 2010

Foundation Boutique

Husband-and-wife team James & Gemma Wiseman (former designers for firms as diverse as Mulberry, and Nokia), opened the first Foundation shop in Stow in early 2003 (their original shop name was dropped after the name 'Foundation' appeared in a dream - Don't ask!), to offer a striking, 'hand-picked' selection of interesting clothes, homewares and accessories, by smaller, up-and-coming designers, with the emphasis on style, and above all wearability. The shop soon became a 'cult' favourite, and before long all sorts of famous, not-so-famous, and above-all wonderful customers became Foundation's friends!
Buoyed by this positive reaction, and throwing caution to the wind, a second, larger store was opened on the ground floor of a Regency building in Cheltenham's bohemian Montpellier area, some 18 months later. 4 years after that, in November 2009, Foundation took over the whole of the building, and opened a brand new showroom on the first floor (Upstairs at Foundation) showcasing even more clothing, shoes, homewares, fabrics and wallpaper.

Foundation, Stow-on-The-Wold
The Square, Stow-on-The-Wold, Gloucestershire GL54 1AB
Tel: (01451) 832453 Email
Opening Hours: Mon-Sat 10-5.30. Sun 11-4 Sun (in Season)
Brands Include: Nicole Farhi, ASH, James Jeans, Hartford, Paige Denim, Issa, Rützou, Odd Molly, Libélula, Olive & Orange,Ann Louise Roswald, Cash Ca, Megan Park, Anglomania, Paul Smith black Label, Goat, Sita Murt, Marilyn Moore, By Malene Birger, Miller Harris, Erickson Beamon, J & M Davidson, NEOM and many more!

Foundation, Cheltenham
22, Montpellier Walk , Cheltenham, Gloucestershire GL50 1SD
Tel: (01242) 232777
Manager: Dawn Lozinski - Email
Opening Hours: Mon - Sat 10-5.30
Brands Include: Nicole Farhi, Farhi, NEOM, ASH, Paige Denim, Turnover, Rützou, Odd Molly, Libélula, Megan Park, Ann Louise Roswald, Eribe, Erickson Beamon, Anglomania, Paul Smith Black Label, Goat, Sita Murt, Marilyn Moore, J & M Davidson, By Malene Birger, Miller Harris, Alex Monroe, Bjorg, Thomas Paul, Branksome, Rapture & Wright, Foundation

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