CULT ISRAELI FASHION DESIGNER RONEN CHEN COMES TO LONDON WITH HIS ‘TIMELESS CHIC’ LOOK TO SUIT ALL
Form an orderly queue – Israel’s leading fashion designer has opened his first shop in London and already the buzz is spreading, with women who would formerly have been happy to fly to Tel Aviv to get their hands on his timeless chic classics, dropping everything to visit and shop at his first London boutique.
Ronen Chen has opened at 23 New Quebec Street in Portman Village, just a well-shod step away from Marble Arch. His devotees include all women who love a flattering fit, quality fabrics and good value prices. Fans such as Davina McCall enthuse that the veteran designer understands the female body.
What are the key attributes that attract such loyalty in the fashion savvy woman?
Classic, modern style, inspired by straight lines and geometric shapes in modern architecture
Designs by draping fabric on a real woman’s body to suit real women
Muted colours of greys, black and cream with flashes of bright red for wearability
All of the above gives Ronen Chen huge appeal to women from the young to the over 50s
Ronen Chen says: ‘My collection isn’t trendy: it’s not in today and out tomorrow; it’s beyond that.’
Prices for Ronen Chen range from around £55 for a top to £160 for a dress. The store offers a fantastic loyalty card system – the Ronen Chen Circle – which gives you 7% off your next purchase when you buy something, and the amount can be accumulated. You’ll also get a Ronen Chen gift on your birthday.
The Ronen Chen boutique is a 23, New Quebec Street in Portman Village, London W1 and is open Monday to Saturday from 10am to 7pm
Anne O’Dowd Ronen Chen Boutique 23 New Quebec Street Portman Village London W1H 7RT